Corona Extra, Please

It seems like Americans love anything Mexican! This became evident in the 1980s when Corona Extra (this is its proper name), began to fly off the shelves. The demand in bars astonished bartenders and Americans created their own trend with the beer sticking a lime in the neck of the bottle. Today, Corona Extra can be found in abundance at every major summer barbeque, especially at the Fourth of July celebrations. This is interesting since Mexican beer is used to celebrate America. According to Jerry M. Pilcher, “Mexico’s leading brewer, Groupo Modelo, also shared in the export bonanza, and its best-selling brand, Corona, helped to push Mexican food onto a global stage” (178). This is very true– there is no restaurant in the United States that doesn’t have Corona Extra.  Whether it’s a Mexican restaurant or not, most people would choose Corona as their choice of commercial beer. Plus, as a fun fact, Corona is the #1 beer in America. A mini-article by Craft Beer and Brewing describes the beer’s taste, “the beer is light straw in color, light in taste, and has little hop bitterness” These flavors are what allows Corona Extra to be versatile in the various foods that it can be paired with. Lastly, the label that is found on the beer has a very significant meaning. The crown found on the label actually modeled after crown found at the of the Cathedral of Our Lady of Guadalupe in Puerto Vallarta, Mexico. So, Corona Extra is not just a beer, it’s a beer that is deeply rooted in the culture of Mexico. 

Works Cited:

Hampson, Tim. “The Oxford Companion to Beer Definition of Corona Extra.” Craft Beer & Brewing, beerandbrewing.com/dictionary/MIqZMAURFM/.

One thought on “Corona Extra, Please

  1. I wonder if Corona will change its name after all of this.

    There was some controversy about this beer’s company use of water in northern Mexico, taking water from local communities and farmers. That’s complicated stuff worth exploring, the “dark side.”

    Quick note: I have you down for all 6/6 of the posts this round. Only one ore to go! Keep up the great content. 🙂

    Like

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