Madness on Wheels

What’s on wheels, serves food, and satisfies hunger? A food truck! I think food trucks are the gateway for small restaurant owners to make their living affordably and smart. It is such a huge trend amongst millennials because it is quick and easy– you get your food and go. The first time I experienced the food truck culture was back at Governor’s Ball in 2017. It was amazing to think that trucks rolled into an empty field to feed hungry concert goers! What is even more amazing is that food trucks have become so popular, their normal location can be pinned on Google Maps (hence that it’s a truck). That brings me to Birria-Landia, a Mexican food truck in Jackson Heights that serves its community with pride.  The Tijuana-style is what sets it apart from other restaurants, serving beef seasoned with adobo, and prided red tortillas baptized in beef fat. It is a staple restaurant on Roosevelt Avenue, providing affordable food for the hard-working people that stop by on their way home. In general, the food truck culture has allowed for rising chefs to find their voice, and expand their creativity. They are able to put their own twist on food without the pressures of conforming to the standards of a restaurant– and in the end, make people happy.